Outdoor Industry Committee of China Sporting Goods Federation 
Outdoor Industry Committee of China Sporting Goods Federation (COA) serves as the premier national platform representing China's outdoor industry. As a non-profit, member-driven organization, COA is dedicated to fostering sustainable growth, innovation, and international collaboration across the entire outdoor value chain—from manufacturing and retail to research and outdoor services.
Our Mission
COA’s core mission is to promote the healthy and sustainable development of China’s outdoor industry. It acts as a strategic bridge between industry stakeholders and government bodies, ensuring coherent policy implementation while advocating for the sector’s interests. We promote ethical business practices, technological advancement, and environmental stewardship, aligning China’s outdoor industry with global standards and European benchmarks for quality and responsibility.
Key Priorities
• Industry Standards & Compliance: Spearheading the development of national standards for outdoor products and services, harmonized with international norms.
• Market Intelligence: Delivering data-driven insights on industry trends, consumer behavior, and regulatory shifts to empower strategic decision-making.
• Global Partnerships: Facilitating cross-border cooperation through trade missions, B2B matchmaking, and knowledge-exchange programs with Global counterparts.
• Innovation & Sustainability: Championing R&D initiatives and eco-efficient manufacturing practices to position Chinese brands as leaders in the global green economy.
Membership
COA unites leading manufacturers, retailers, technology providers, and academia to cultivate a resilient, future-ready ecosystem. Members gain privileged access to policy advocacy, market expansion resources, and a network aligned with EU CSR frameworks and ESG principles.
COA welcomes both institutional and individual members. Institutional members include legally registered enterprises, consortia, and service providers in outdoor product production, circulation, scientific research, and related fields. Individual members are professionals, scholars, and managers with in-depth expertise and insights in the outdoor industry.
Governance
Structured under a democratically elected council with transparent bylaws, COA operates under the regulatory oversight of the China Sporting Goods Federation, ensuring accountability and alignment with national economic priorities.
For strategic alliances or membership inquiries, please contact: oliver.wang@sunhills.cn
Outdoor Industry Committee of China Sporting Goods Federation (COA) serves as the premier national platform representing China's outdoor industry. As a non-profit, member-driven organization, COA is dedicated to fostering sustainable growth, innovation, and international collaboration across the entire outdoor value chain—from manufacturing and retail to research and outdoor services.
Our Mission
COA’s core mission is to promote the healthy and sustainable development of China’s outdoor industry. It acts as a strategic bridge between industry stakeholders and government bodies, ensuring coherent policy implementation while advocating for the sector’s interests. We promote ethical business practices, technological advancement, and environmental stewardship, aligning China’s outdoor industry with global standards and European benchmarks for quality and responsibility.
Key Priorities
• Industry Standards & Compliance: Spearheading the development of national standards for outdoor products and services, harmonized with international norms.
• Market Intelligence: Delivering data-driven insights on industry trends, consumer behavior, and regulatory shifts to empower strategic decision-making.
• Global Partnerships: Facilitating cross-border cooperation through trade missions, B2B matchmaking, and knowledge-exchange programs with Global counterparts.
• Innovation & Sustainability: Championing R&D initiatives and eco-efficient manufacturing practices to position Chinese brands as leaders in the global green economy.
Membership
COA unites leading manufacturers, retailers, technology providers, and academia to cultivate a resilient, future-ready ecosystem. Members gain privileged access to policy advocacy, market expansion resources, and a network aligned with EU CSR frameworks and ESG principles.
COA welcomes both institutional and individual members. Institutional members include legally registered enterprises, consortia, and service providers in outdoor product production, circulation, scientific research, and related fields. Individual members are professionals, scholars, and managers with in-depth expertise and insights in the outdoor industry.
Governance
Structured under a democratically elected council with transparent bylaws, COA operates under the regulatory oversight of the China Sporting Goods Federation, ensuring accountability and alignment with national economic priorities.
For strategic alliances or membership inquiries, please contact: oliver.wang@sunhills.cn
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